We might live in a digital age, but printed brochures are still one of the most popular and effective ways to get your message, brand, products, and services into the marketplace. Brochures work and that’s one of the reasons they’re so popular. At DigitalPrinting.co.uk we print a huge amount of brochures for all sorts of customers and we know a thing or two about what works – and what doesn’t. If you want your brochure to serve its purpose and work effectively to increase sales, grow your company profile and give the right impression of your business, there are a few pitfalls you need to avoid: Don’t blow your cover The cover is the first impression people have of your brochure. Get this wrong and no one will even open it. If you’re using a picture on the cover, make sure it’s a great image that’s sharp and clear. Don’t clutter your cover with too many images or graphics and don’t use too much text. Keep it short and keep it simple. Use a great headline or image that will entic...